Growth reviews fail when the artifact is a slide, not a ledger. We run weekly receipts against three questions only:
- Did paid traffic produce incremental pipeline at our target CAC band? If not, we isolate channel and creative before touching bid strategy.
- Did on-site and email touchpoints move the same accounts forward? If email lifecycles and site behavior disagree, the measurement model is wrong, not the channel.
- What did we stop? Killing a bad test is a result. The list of stopped work is the real status report.
We link services to the four practices that map to this system. If you want the same bar for your stack, map it on a call.
What we do not do
- We do not report ROAS without a defined incrementality story.
- We do not add channels to “diversify” when the foundation is unmeasured.
- We do not let leadership updates run on monthly vanity charts.
The minimum viable dashboard
One blended efficiency metric you trust, one funnel conversion that gates spend, one lifecycle cohort that proves retention economics. Everything else is commentary until those three are stable.
Ship small. Measure honestly. Kill fast.